Mynd Retail / Journal
Retail, looked at closely.
Original perspectives on choice, places and customer experience. Short ideas for people who care about how commerce works.
New / Design and sources
A closer look at the work.
Enough choice
When does another option help, and when does it make a decision harder? A closer look at edited ranges and meaningful alternatives.
Waiting well
A queue is more than a number of minutes. Clear information can change how a service feels.
Useful signs
The right answer, in the right place, before the decision. Why retail information is part of the experience.
Helpful friction
A moment to check compatibility or review a condition can be good service. The pause needs to earn its place.
Read further
Enough choice
A range does not become more useful simply because it becomes larger.
Waiting well
A queue is an information problem as well as a capacity problem.
Useful signs
A sign needs a job. Its design should make that job easier.
Helpful friction
The shortest journey is not always the safest or most useful one.
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